GARTS | Market place for OFSP value chain actors

Design and Development of OFSP Digital MarketPlace for Value Chain Actors in Kenya

Planning & Design

A digital marketplace platform specifically designed for OFSP value chain actors and refined based on realworld deployment experience, addressing the unique challenges of African markets including low bandwidth, mobile-first usage, and diverse payment methods.

Value chain actors include: farmers and producers, buyers and traders, Extension services and advisory, and service providers (logistics, training, and technology).

Key Features:

Product Catalog: Multi-category product listings with rich media, search, filters
Order Management: End-to-end order processing, status tracking, notifications
Payment Processing: Multi-channel payments (mobile money, cards, bank), escrow
Seller Dashboard: Inventory management, sales analytics, customer management
Buyer Experience: Product discovery, cart, checkout, order tracking
Reviews & Ratings: Verified purchase reviews, seller ratings, moderation
WhatsApp Commerce: Browse, order, pay, track via WhatsApp
Market Linkage: AI-powered business matching, supplier/buyer networks
Bookkeeping: Invoicing, expense tracking, financial reports, OCR receipts
Events Management: Virtual/physical events, networking, matchmaking
Logistics Integration: Multi-carrier shipping, tracking, inventory management
Digital Microsites: Professional storefronts, SEO-optimized, custom domains

Marketplace link

System Architecture

Scalable whitelabel digital marketplace platform that can be adopted by donors, financial institutions, MSME. The architecture provides a centralized, web-based system that enables automated information aggregation, and seamless API integration with existing data sources. The marketplace incorporates industry best practices in data and information management, security, scalability, and user experience.

WhatsApp Features;

Product Discovery: Browse categories, search products, view images/prices, product recommendations
Shopping Cart: Add/remove items, view cart, modify quantities, save for later
Checkout: Complete purchase flow, address entry, payment selection, order confirmation
Order Tracking: Real-time status updates, delivery notifications, proof of delivery
Customer Support: 24/7 chatbot, human agent escalation, order inquiries, complaint resolution
Account Management: Profile updates, order history, saved addresses, payment methods
Notifications: Order updates, payment confirmations, promotional offers, reminders
Language Support: English, Swahili (expandable to local languages)
Offline Capability: Queue messages when offline, sync when connected

Country

Kenya

Project Duration

Market Place Design Process

The design involved several phases;

Phase 1 – Foundation: Needs Assessment and Stakeholder Engagement
Phase 2 – Infrastructure setup: Design and Development of core and advanced features
Phase 3 – Data Integration, Validation, and Management
Phase 4 – Development of analytics and visualization dashboards for key features
Phase 5 – Deployment, Testing, and Support
Phase 6 – Training and Capacity Building

Design and Development of OFSP Digital MarketPlace for Value Chain Actors in Kenya

Planning & Design

System Architecture

Market Place Design Process

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