Jirani is our proprietary digital marketplace platform specifically designed for African MSMEs, with a strong focus on women-led businesses. The platform has been developed and refined based on realworld deployment experience, addressing the unique challenges of African markets including low bandwidth, mobile-first usage, and diverse payment methods.

Business Support Features

Market Linkage – AI-powered business matching, supplier/buyer networks
Financial Services – Credit scoring, loan application, PFI integration
Bookkeeping – Invoicing, expense tracking, financial reports, OCR receipts
Events Management – Virtual/physical events, networking, matchmaking
Logistics Integration – Multi-carrier shipping, tracking, inventory management
Digital Microsites – Professional storefronts, SEO-optimized, custom domains

WhatsApp integration

Product Discovery – Browse categories, search products, view images/prices, product recommendations
Shopping Cart – Add/remove items, view cart, modify quantities, save for later
Checkout – Complete purchase flow, address entry, payment selection, order confirmation
Order Tracking – Real-time status updates, delivery notifications, proof of delivery
Customer Support – 24/7 chatbot, human agent escalation, order inquiries, complaint resolution
Account Management – Profile updates, order history, saved addresses, payment methods
Notifications – Order updates, payment confirmations, promotional offers, learning reminders
Offline Capability – Queue messages when offline, sync when connected